Having 2000 likes doesn’t mean that your posts are going to be seen by 2000 people.
Your post reach used to be determined by an algorithm called EdgeRank, which people were just starting to wrap their head around.
Now you know Facebook wouldn’t be Facebook without completely changing everything right after you started getting used to it.
They have been adding a lot of new things recently, including the ability to embed posts on your website.
That being said, they have gone and changed the news feed algorithm on us and added something new called Story Bump.
They have also introduced several other improvements that help users find more relevant content based on their activity of engaging with stories in their news feed.
Don’t worry, a lot of these changes are for the better. They will actually help your posts attain a greater reach instead of getting buried at the bottom.
In this post I will explain everything you need to know about the new Facebook algorithm changes and how they will benefit your business page.
What Is Story Bumping?
What Story Bumping does is push unread stories above stories that you have already seen. Sounds pretty simple right?
Facebook’s news feed used to organize posts based on freshness. The newest stuff posted since a person last logged in would be prioritized over older stories.
This meant that the older a post was the greater likelihood it would get buried at the bottom of the news feed.
Story Bumping takes into consideration all the posts a person has seen and pushes unread stories to the top. This way you’re unlikely to miss relevant stories just because they were published several hours ago.
Facebook themselves have said that Story Bumping has resulted in an 8% boost in Likes, comments and shares from brand pages.
Potentially visible stories also increased from 57% to 70%, which means that people are seeing more content and less of it is getting buried. What’s not to like about that?
But Wait, There’s More New Changes!
Story Bump isn’t the only new change to the news feed algorithm. There are several new signals that the algorithm will use to prioritize posts in the news feed.
These new signals include who people interact with, what they like, and what kinds of stories they interact with most.
Another new feature they have added is called Last Actor.
Last Actor looks at an individual’s most recent Facebook activity.
For example, if someone liked a page’s post while browsing their news feed in the morning they will likely see more posts from that particular page at the top of their feed next time they’re on Facebook.
Last Actor will take into consideration a person’s last 50 interactions and use them to help rank posts in an individual’s news feed.
For business pages, if someone regularly interacts with your page they will most likely see more of your posts at the top of their news feed. So post consistently and give people something to like and comment on!
Last Actor is currently being used on the web and mobile, while Story Bumping is being used on the web only.
Wrapping It Up
To recap, forget everything you’ve ever learned about EdgeRank!
Ok, maybe not everything, some of the core principles still apply.
When posting on Facebook the main idea is still to not be boring. You still have to post consistently and encourage your audience to engage with your content.
You no longer have to worry about your posts getting buried because they’re a little bit old. If they’re good, and people regularly interact with your posts, they will get seen.